Hey there! 👋
I’m Jacob Zheng, a graphic designer based in Sydney, Australia. I am a jack-of-all-trades because I love learning new things, coming up with creative solutions, and being proficient in a wide set of skills to stay versatile. I believe in a pragmatic and holistic approach to design, ensuring projects are functional and visually compelling.
Outside of design, you might catch me on the streets of Sydney practising photography or learning something new.
Reach out and say hello
In my three years of studying Graphic Design, I've slowly built up a collection of books and resources that helped guide and inspire my design work and decision-making. I draw inspiration from stories told through different mediums, my travels and lived experiences in big wide world.
A list of my favourite graphic design resources and books. If you have a recommendation to add to my list send me an email at design.jzheng@gmail.com
Butterick's Practical Typography
The Elements of Typographic Style – Robert Bringhurst
Grid systems in graphic design – Josef Müller Brockman
Making and breaking the grid – Timothy Samara
Logo Modernism – Jens Müller
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability – Steve Krug
The Design of Everyday Things – Don Norman
A bit of insight into some old anime, science fiction, and old-school rock I adore.
The Three Body Problem – Cixin Liu
Foundation – Isaac Asimov
The Complete Robot – Isaac Asimov
Neon Genesis Evangelion
Akira
Memento
All Along The Watchtower – Jimi Hendrix
Photography has been my creative outlet for years, refining my eye for composition, light, and storytelling. Through constant practice and experimentation, I capture moments that evoke emotion and meaning, always seeking new perspectives to bring my vision to life.
